Strategic creativity that moves markets.
We blend strategy and imagination — the tool that combines precision with creativity — to build brands that drive real results for government and private sector clients across the Kingdom.
operating across KSA & the Gulf since 2016.
Film Production · Strategy
Personal Marketing · Research
Partners in
success.
Trusted by leading government bodies and private sector organizations across the Kingdom and the Gulf region.
100+ influencers. 4+ campaigns. 120+ videos.
Full influencer management locally and internationally, internal communications, creative ideation, international promotional events, and exhibition booth design.
National data ethics awareness.
Motion graphics, leadership workshops, social media campaigns, and visual identity development for Saudi Arabia's data and AI authority.
8 institutional films. 2M+ organic views.
Full-cycle film production for the General Entertainment Authority — scripting, cinematography, post-production and digital distribution.
10,000+ attendees. National Day activation.
End-to-end event production for Saudi Arabia's Ministry of Defense — concept, logistics, entertainment, and media coverage.
More work →
19+ events. 6+ media coverages.
Event management across national occasions — Eid, National Day, Founding Day. Internal comms, logistics, media coverage, and CSR programs.
5+ films. 2M+ organic views.
Cinematic brand films for the world's leading Arabic language institution — talent casting, full production, and distribution strategy.
Healthcon at Expo Dubai 2022.
Gulf-wide health initiative executed over 3 days in Dubai. Marketing strategy, participant experience, digital marketing, and full event management.
700+ designs. 600+ content pieces.
Long-term internal and external content management — social media graphics, health campaigns, international event announcements.
Comprehensive
marketing services.
Nine capabilities, one integrated group — covering every layer between brand strategy and on-the-ground execution.
Brand positioning, competitive intelligence, and roadmaps built for real growth.
Marketing Strategy
Visual identity systems, brand governance, and style guides.
Brand Building ↗
Read more → 03Social media management, paid media, SEO, and influencer campaigns.
Digital Marketing ↗
Read more →Copywriting, graphic design, motion graphics, film production, and infographics.
Creative Content
End-to-end event strategy, logistics, activation, and media coverage.
Event Design ↗
Read more →Personal branding for executives — identity, content strategy, and media presence.
Personal Marketing
Cinematic brand films, documentary content, and motion graphics.
Film Production ↗
Read more →Market studies, quantitative research, and data-driven campaign planning.
Marketing Research
100+ influencer network managed locally and globally across all platforms.
Influencer Marketing
Five pillars,
one vision.
Updated Perspective Marketing Group is the parent of five specialized entities, each contributing a distinct capability to deliver comprehensive marketing excellence.
WIT Agency
Full-service creative marketing — strategy, content, digital, events, and production.
SinMAR
Strategic marketing consulting for government and enterprise clients since 2016.
The Marketing Hub
Community space — podcast studio, workshops, and knowledge exchange.
Backbones
Digital marketing — performance media, SEO, paid campaigns and social.
Solid Internal Comm
Internal communications strategy and employee engagement solutions.
The team behind
the work.
Five senior leaders. Combined decades across strategy, creative, operations, and academia.
Dr. Saad bin Abdulaziz Al-Hokail
Founder & CEOPhD in Business Administration & Marketing, University of Texas (2015). Founder of SinMAR Consulting, co-founder of the Saudi Marketing Association, winner of the Dyson Global Award for Marketing Research (2016). Assistant Professor at Faisal University.
Suleiman Al-Hokail
Operations DirectorMSc in Professional Accounting, Texas A&M (2017). Former Dean of Business College, Al-Majmaah University. Head of Marketing & Brand Committee, Al-Feiha Club.
Maha Al-Saadoun
Director of Creative Projects11+ years in PR, marketing, and project management. PMP certified. Led projects across entertainment, defense, culture, and sports sectors. Collaborated with GEA and Ministry of Culture.
Dr. Noof Al-Reis
Creative DirectorPhD in Marketing, King Saud University. MA in Strategic Marketing & Innovation. Assistant Professor of Marketing. Specializes in brand strategy and research.
Dr. Suleiman Al-Musaiteer
Business Development Consultant20+ years across education, retail, healthcare, and entertainment. Pioneer of cinema in Saudi Arabia — first cinema site manager at VOX Cinemas Riyadh Park.
Trusted by
the best.
A partial list across three sectors — from sovereign institutions to defense, aviation, and consumer brands.
Government / 07
- Ministry of Defense
- Ministry of Culture
- SDAIA — Saudi Data & AI Authority
- General Entertainment Authority
- Gulf Health Council
- Council of Health Insurance
- King Salman Global Academy for Arabic Language
Defense & Aviation / 05
- BAE Systems KSA
- SAMI
- SMSCMC
- Flynas
- Cluster² Airport Group
Private Sector / 07
- Boutique Group
- Allure Clinics
- Innova
- Energies Avenue
- Five Season
- Burgerizr
- Celiac Association
Ready to build
something remarkable?
Headquartered in Riyadh — Anas bin Malik Road, Yasmine District. Send a brief, a question, or simply say hello.
bd@witsa.co ↗Studio
Anas bin Malik Road
Yasmine District
Riyadh, KSA
New Business
bd@witsa.co
+966 — by request
Sun–Thu · 9–18 AST